Tasks:
– to hold the mass celebration of business park Birthday for all leaseholders inside the complex (more than 1500 people)
– to create conception which will emphasize the festivity of the event and at the same time present the renew of rebranding, which was made in the business-park.
– to emphasize that the main thing for business park is people who are there and this event is for them
– to show the modernity and stylishness of the business-park
– to increase the loyalty of leaseholders and to emphasize their relevance for the park
– to create technical possibilities for performance of 2 top artists one after another (stage building and its quick remounting)
– to evaluate event attendance
– to create agiotage before the event for event attendance increasing.
Results
– the agency created the conception We Are Protasov which emphasized the relevance of people which are located in the business-park and modernity of the complex
– we created the trendy videos in the basis of which new brand book and renewed zones in the complex were presented
– we built the stage in the internal parking, the length of which was 26 meters and the width was 10 meters, the depth was 6 meters and the height of underscreens was 8 meters
– the sound adjustment was made in such way that specular surfaces did not makem the discomfort in sounding and also the operational remounting between artists performances was carried out
– we made the people bracelet system which helped to count the attendance of the event
– we made an outstanding invitation with the main message of the concept “We Are Protasov” and 3 days mounting created the interest of audience to the event
Let’s go!
