Festival, the aim of which was to launch the new products line “Watson” which is connected with healthy living
Tasks which were realized by Agency:
– We selected the appropriate location, agreed the unique conditions of allocation;
– We thought over and organized the filling of the program on the territory and on the stage (made Mass Media be interested in the event);
– We created favorable condition for company partners’ participation and value for festival participants;
– We presented the ideas of healthy living and healthy nutrition in the light and fun form, carried out the flash mob;
– We organized Health, Fitness, Fun, Active, Kid’s zones and many master-classes.
Results:
– The quantity of participants who passed Watsons system was more than 700 people and the quantity of participants who passed the complex system was more than 2000 people;
– Mass Media who took part in the event: 1+1 channel, 5 th channel;
– A mobile shop sold more than 100 products of new products line;
– We got only positive feedback, many people stayed in the Watsons system of healthy living.
Let’s go!
