This is a specific tool for obtaining additional data intended to simplify the decision-making process. With the help of such a tool, it has become possible to get and digitize data that was inaccessible before.
The number of unique visitors in relation to the time span allows us to understand the load on the zone, allocate the personnel in the future and optimize operating expenses.
Digitizing the reaction of listeners helps to see what emotions were experienced and why, understand what exactly they liked, digitize the results of the polls from the scene, display top-remarks by reaction, rank visitors by the strength of emotions for the sales department, compare different concepts or content in offline A / B test.
Counting the number of unique visitors enables digitizing the popularity of zones and lectures, ranking them by attendance, counting next visits, and getting a full picture of the movement of participants along the location throughout the day.
Digitizing views of offline advertising allows to calculate the number of unique views, gender and age, digitize the popularity of different locations and spikes in time, reason the cost of advertising and compare the effect of different placements.
Internal and external event marketing, exhibition management, corporate events, conferences, presentations.
Shopping centers/shopping and entertainment center, network retail, gas stations
The load at the reception was digitized, the main load is in 20 minutes before the start. To do this, it was necessary to install 1 camera with a view of the reception and at the elevators. Then, all data was analyzed by machine algorithms and a diagram of the number of attendants in minutes was displayed.
After digitizing emotional reaction on the reports, the most emotional report was displayed. To do this, we installed 6 cameras at the scene with a view of the faces of the audience and gave the AI data. Emotions on the face were recorded, analyzed and displayed in the report.
Attendance reports were received. The same 6 cameras recorded the number of unique faces.