Digital video analysis is a technologic innovation using computer vision methods to automatically obtain data through the analysis of images available by video cameras.

Video analytics is a software for working with video content. The software is based on a set of machine vision algorithms enabling video monitoring and data analysis without direct human involvement. Video analytics algorithms can be integrated into various business systems, for instance, video surveillance, CRM, POS terminals, ticket systems, Digital Signage, Power BI. All data is visualized and displayed on interactive dashboards, which allows you to combine different slices.

THE MATTER IN CHARACTERISTICS:

This is a specific tool for obtaining additional data intended to simplify the decision-making process. With the help of such a tool, it has become possible to get and digitize data that was inaccessible before.

  • How to quickly enquire the information on the reaction of a large number of customers to a rebranding or lecture?
  • How to count 80 thousand unique participants or how to calculate the popularity of zones excluding a human factor?
  • How to digitize leads from the stand at the exhibition and automatically export them to CRM?
WHAT DIGITIZES THE TOOL:

The number of unique visitors in relation to the time span allows us to understand the load on the zone, allocate the personnel in the future and optimize operating expenses.

Digitizing the reaction of listeners helps to see what emotions were experienced and why, understand what exactly they liked, digitize the results of the polls from the scene, display top-remarks by reaction, rank visitors by the strength of emotions for the sales department, compare different concepts or content in offline A / B test.

Counting the number of unique visitors enables digitizing the popularity of zones and lectures, ranking them by attendance, counting next visits, and getting a full picture of the movement of participants along the location throughout the day.

Digitizing views of offline advertising allows to calculate the number of unique views, gender and age, digitize the popularity of different locations and spikes in time, reason the cost of advertising and compare the effect of different placements.

WHAT DOES ANALYTICS SAY?

For events:
  • Analytics estimates whether this speaker is worth the money (taking into account the way one was perceived by the audience) and whether buying the speaker is worthwhile.
  • Testing a new product for exhibitor. Having analyzed the true emotions experienced by the person who first tested the product, you can more correctly build the strategy of further product communication.
  • Moving maps for large exhibitions. Collecting of historical statistics for identifying and ranking the factors affecting the movement of participants.
  • The attendance and popularity of the zones allows you to reason the cost of rent and back up your promises with specific numbers.
  • Technically confirmed data for sponsors, reasoned outcomes of the project.
  • Zone load and staff allocation.
  • Optimization of procurement budgets in accordance with the actual number of participants.
For retail:
  • Attendance and popularity of outlets and areas.
  • Analytics allows you to develop a proper marketing strategies.
  • Digitization of offline advertising views helps to reason the cost.
  • Availability of goods on the shelf and optimization of logistics (benchmark increase in sales turnover by 2-5%).
  • Automatic data collection enables comparing concepts and layouts in terms of A / B tests.
ALREADY APPLIED TODAY:

Internal and external event marketing, exhibition management, corporate events, conferences, presentations.

Shopping centers/shopping and entertainment center, network retail, gas stations

WHO ORDERS THIS SERVICE?

  • Owners and marketing directors of exhibition operators
  • Exhibition organizers
  • Owners and marketing directors of large exhibition locations
  • Organizers of large conferences (Business Concentrate, Laboratory of Online Business, i-Forum)
  • Concert organizers
  • Directors of event agencies
  • Event managers
  • Stand manufacturers
  • Public event organizers (Dota Tournament)
  • Guru speakers (Handapas, Tony Robbins, Pintosevich)
  • Sponsors of exhibitions and conferences
  • Sponsors of stands and brand zones
  • Large companies conducting event marketing projects
  • Advertising agencies
  • Branding agencies
  • Hub agencies providing services to corporations
  • Outdoor advertising agencies
  • Owners and marketing of shopping centers/shopping and entertainment centers
  • Owners and marketing of network retail
  • Gas station owners and marketing
  • Content management agencies on public places monitors
  • Showcase manufacturers
  • Retail consultants
  • Owners of consulting companies organizing events and exhibitions (Dykun)
  • Owners and marketing directors of catering companies (Figaro)
  • Owners and marketing directors of technical contractors for events (Ideal Secrets)
  • CRM and ERP developers
  • Fundraisers
  • Funds with business development programs

FILL IN THE BRIEF FOR OUR MANAGER TO BE ABLE TO COUNT THE COST AND ANSWER ALL QUESTIONS

Fill in the brief

CASE

FORUM DIRECTORS MARKETING

TASKS:

  • Digitize the emotional response of listeners to the forum and elicit useful data
  • Digitize the load at the reception and determine the main time of guests arrival
  • Digitize lecture attendance

The load at the reception was digitized, the main load is in 20 minutes before the start. To do this, it was necessary to install 1 camera with a view of the reception and at the elevators. Then, all data was analyzed by machine algorithms and a diagram of the number of attendants in minutes was displayed.

After digitizing emotional reaction on the reports, the most emotional report was displayed. To do this, we installed 6 cameras at the scene with a view of the faces of the audience and gave the AI data. Emotions on the face were recorded, analyzed and displayed in the report.

Attendance reports were received. The same 6 cameras recorded the number of unique faces.

ALSO WE:

  • Analyzed the remarks that evoked the most emotional reaction;
  • Digitized data with speakers’ polls from the stage based on the raised hands.

WHAT IS INCLUDED IN THE SERVICE?

Brief filling, task specification
Preparation of proposal and budget
Prepayment
Installation
Shooting and data collection
AI data processing
Data output on the dashboard
Presentation of results and recommendations

FILL IN THE BRIEF FOR OUR MANAGER TO BE ABLE TO COUNT THE COST AND ANSWER

Fill in the brief

Reviews

FAQ

IS DATA COLLECTED AUTOMATICALLY?

Yes, the service works automatically, the software processes the large amount of data

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HOW DOES IT WORK?

Video cameras transmit a picture to the cloud where it is processed by machine algorithms and displayed in a dashboard

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CAN I GET THE RESULT IMMEDIATELY?

Yes, with a delay of 5 minutes, considering the time for processing data and transmitting to the Internet

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HOW MUCH TIME DOES IT TO PROCESS THE DATA?

Data for the stand takes up to 2 days to process, data from the exhibition – up to 10 days

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HOW IS IT BETTER THAN FILLING IN THE QUESTIONNAIRES?

800 people are simultaneously in the zone, the system counts them all, displays gender and age, emotional reaction, without any questionnaires and manual data collection

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How much does it cost?

All belongs from how many peaple, duration of capture of date and cuantity of analisis fields. Fill in brief, and we offer you best options.

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